Turntables, Arms & Cartridges

With that familiar sparkle in his eye, Pro-Ject's Heinz Lichtenegger unveiled a brand new CD player at the recent EISA Convention in Antwerp. What does this have to do with this new X1 turntable, you might ask? Well, he proudly explained that what he's now doing with CD spinners is precisely what he did with record players back in the early 1990s.

Launched in 2022, the X8 is the new LP spinner that Austria's Pro-Ject is betting on to entice vinyl lovers onto that next step beyond the entry-level and midrange products that are the brand's bread and butter. To justify its higher price point, this sleek-looking deck borrows features from the company's top-tier Xtension turntables, making it Pro-Ject's most affordable 'mass-loaded' model to date. It's also fitted with a rigid 9cc Evolution carbon tonearm, which is an upgrade on the carbon-aluminium arms found on its lower-range offerings, including the X2 B [HFN Sep '22].

Deck/arm/cartridge/dustcover: check. Price £449: check. A choice of nine finishes including wood veneer, or gloss or satin colours: check. Everything included in the package readying it for connection to a phono stage: check. That list tells you Pro-Ject's best-seller remains, after two decades, the go-to 'turnkey' record deck for newcomers (or seasoned audiophiles on a budget). The basic recipe is unchanged but refined, which is why it has sold over 1,000,000 units. Rest assured, however, that this latest incarnation, the Debut Carbon EVO, is far more than a merely cosmetic upgrade.

Launching new turntable models as regular as clockwork is part-and-parcel of Pro-Ject's business model, but say what you will: its approach of incrementally improving and tweaking proven designs has certainly not done the Austria-based manufacturer any harm. Lacking accurate market numbers, it's hard to say conclusively, but there seems little doubt the company founded by Heinz Lichtenegger in 1991 is surely the largest turntable manufacturer on the planet, both for the in-house Pro-Ject brand and as an OEM supplier for third parties.

It’s hard to say how many turntables Pro-Ject has launched since its birth in 1991, but you could always rely on a Debut deck being part of the lineup. The inaugural model did not mark the brand’s beginning but it was the turntable that allowed the Austrian company to fan the flames of analogue replay before the ‘vinyl revival’.

It can be difficult for a manufacturer to successfully span a wide price range. History reveals a handful that have come unstuck by either trying to move upmarket from affordable roots, or attempting to develop trickle-down versions of expensive designs. However, those companies that get it right across the board tend to find themselves very popular, and Pro-Ject’s new £10,599 Signature 12.2 is the latest offering from a brand that is a master of the art.

While some companies look to completely re-brand in the face of changing attitudes, it’s reassuring to see others persuade us of technological advancements in more familiar fashion. So, at the opposite end of the spectrum from the reborn Jaguar automotive brand, you get Pro-Ject Audio Systems being as evangelical as ever in its quest to steer all vinylistas towards balanced operation.